Pete Cashmore and Luciano Huck speak at Rio + Social (PART 1)
Rio + Social Panel: Social Media for Social Good: Powering Sustainable Development" Featuring Pete Cashmore, Mashable, and Luciano Huck, Instituto Criar de TV, Cinema e Novas Mídias, interviewed by Ronaldo Lemos

Rio+Social was held on the eve of Rio+20 (#RioPlus20) -- the United Nations Conference on Sustainable Development being held 20 years after the landmark 1992 Earth Summit in Rio -- to give everyone a chance to help define and support UN efforts in creating the future we want (#futurewewant.).
As world leaders, along with thousands of participants from the private sector and civil society, came together to discuss a sustainable future in which we reduce poverty, advance social equity and ensure environmental protection, Rio+Social provided an innovative event and global conversation about the nexus of social media, technology, and sustainability, with thousands of participants around the world.  Topics of conversation included how technology and digital and social media can impact the sustainability issues being considered at Rio+20, including: energy, cities, jobs, food, water, women, health, oceans, and disasters.
During the event, the #RioPlusSocial hash tag trended on Twitter in multiple cities and countries around the world, as well as globally, demonstrating the widespread enthusiasm for work with the UN to create a sustainable future.
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Luciano Grostein Huck (born September 3, 1971) is a Brazilian TV host and entrepreneur. Since 2000 he has hosted the TV show Caldeirão do Huck (lit. 'Huck's Cauldron'), aired every Saturday on Brazilian network Rede Globo, and also broadcast to 114 countries, via Globo International.Huck is also the founder of J... More